Blog

Our opinions and learnings with online marketing
What the September Google Panda update means for your business Lloyd

What the September Google Panda update means for your business

On the 26th of September, Pierre Far from Google announced the rollout of Google’s new Panda algorithm: This would be a very good time to check on your website analytics. If you see a noticeable drop in traffic starting at the end of September then this update is likely to blame. What is Panda? Panda…

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6 reasons why email marketing for small businesses makes sense Lloyd

6 reasons why email marketing for small businesses makes sense

If your job is to get more sales coming out of the marketing machine, chances are that email would be an asset to your marketing plan if you are not already using it in some shape or form. Consider these benefits: Why email marketing for small businesses makes sense Regular email to customers will show…

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Online marketing checklist for 2014 Lloyd

Online marketing checklist for 2014

What do you need to have in place to ensure that 2014 meets or exceeds your marketing goals? The tools available to marketers and executives are in constant change. New technologies are creating new opportunities and providing more effective and efficient delivery of marketing communications. Keeping up with the change in pace can be challenging.…

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Small business needs to rethink Facebook Lloyd

Small business needs to rethink Facebook

If you have a Facebook page for your business, you may or may not be aware that Facebook has an algorithm called EdgeRank to determine who sees your posts. Have you noticed that the number of people seeing your posts has been dropping faster than Felix Baumgartner? The issue According to comments obtained by AdAge.com,…

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8 steps to social media best practice Lloyd

8 steps to social media best practice

Here is a “roll up your sleeves” guide to posting and responding on social media. But before we get into the dos, better make sure that you stay away from any fire starter situations. Avoid doing things in this list at all costs! Social media worst practice list of doom Don’t Talk politics or religion –…

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(not provided), secure search and what it means for your business Lloyd

(not provided), secure search and what it means for your business

Once upon a time, you could open Google Analytics and see what search terms were generating traffic for your website. It was great feedback. But, last week there was and still is a big reaction on the web with the news that Google had shifted most of it’s organic keyword data to [not provided] as…

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8 questions to ask when getting a new website Lloyd

8 questions to ask when getting a new website

If you are thinking about getting a new website that will be the focal point of your online marketing, what should you look for when hiring a website designer, developer or agency? This will vary based on your specific needs, but here is a start to make sure you are armed and ready to uncover…

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Our pins of the week 21:09:13 Lloyd

Our pins of the week 21:09:13

Our favourite pins of the week for online marketing, and why we like them. GREAT WEB DESIGN At first glance we didn’t even notice the Latin placeholder text as our eyes went straight to the product. Never underestimate the value in making your products look their very best! FACEBOOK HASHTAGS Are you using hashtags on…

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5 website features to get you ahead of the rest Lloyd

5 website features to get you ahead of the rest

A bad website can cost you jobs. If it is unbearable to look at, hard to find detail, slow to load, doesn’t load… visitors leave. You need to have a well built site. And these days that isn’t enough, everyone is getting online. How do you get ahead of your competition? RESPONSIVE DESIGN What’s that? Basically,…

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Get more traffic for your website Lloyd

Get more traffic for your website

If you have a website then you already know the importance of web traffic. It is the lifeblood of your online marketing. Visitors are as important to online marketing as location is to real estate. Without visitors your internet marketing won’t be able to help your bottom line. The steps below will take resources to set…

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Our pins of the week 10:09:13 Lloyd

Our pins of the week 10:09:13

Our favourite pins of the week for online marketing, and why we like them. GREAT WEB DESIGN It isn’t that hard to make a website these days, there are many tools that help people get up and running quickly. But that means an experienced hand will not be putting all the numerous aspects of a…

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Setting up email marketing for success Lloyd

Setting up email marketing for success

Email marketing is one of the best tools any marketer can use to improve the bottom line, strengthen your brand, test product or service ideas… the list is extensive. It sounds simple enough but in reality takes a lot of work to master. It isn’t just about blasting all your contacts with your latest specials.…

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